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TikTok is introducing a new feature that allows them to lessen the volume of AI-made media appearing in their streams. This move comes as the service revealed that it now features over 1 bn content made with AI.

Testing and Rollout

This change is undergoing trials over the next few weeks before a full-scale release. This advancement aligns with a increase in content created by AI, fueled by recent video-generation tools.

The Broader AI Trend

Studies have shown that almost a tenth of the quickest rising channels on another major platform only show content made by AI. A considerable share of this material is deemed “AI slop”, a term for substandard, mass-produced content that is typically absurd or dreamlike.

“We know from our community that many people appreciate content produced via AI tools, including computer-generated images to science explainers, and we want to offer the community the power to increase or decrease of that, depending on their own likes,” said a company executive.

AI on the Platform

The platform shared that there are presently 1.3bn videos on its network labeled as made with AI. Overall, over 100 m pieces of content are added to the service daily, making clips made by AI a limited percentage of its total content library.

User Control Features

Members will be capable of limit or boost the volume of AI content they watch by opening the topic control setting in the application and selecting the AI content topic. Other topics that are already be modified under the filter include current affairs, fashion, aesthetics, and movement.

AI Disclosure Rules

TikTok’s guidelines mandate content makers to identify convincing artificially created content, and it forbids dangerous deepfakes of well-known individuals or critical incidents. Any authentic-looking artificial content that is without a tag can be deleted under its user guidelines.

Additionally, the app will now add an AI-generated tag to content produced via its proprietary AI systems, or identified by an industry-wide initiative for spotting content made by AI. This measure is designed to stop users from attempting to circumvent the tagging system.

Educational Initiatives

The platform is furthermore introducing a two million dollar AI literacy fund for professionals and institutions to produce informative material about using AI responsibly. This initiative will support non-profit groups dedicated to educating coding and technology.

Platform Protection

The platform has supported its content review process, following controversy over proposals to lay off numerous safety staff in the UK. TikTok is expected to reduce a significant number of roles in its content moderation team in the UK capital, with labor groups and internet security professionals raising concerns that staff are being displaced by machine-led review.

A company official explained that people-led review would remain essential, but automated tools can protect employees by filtering out the most graphic content ahead of it gets reviewed by people. TikTok reported a notable drop in shocking and graphic content handled by human moderators over the previous year due to the use of its automated systems.

“We think that it’s essential to balance humans and technology to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with dangerous material as swiftly, which is the area in which a extensive automated help is really helping us operate efficiently.”